Brand : The LEGO Playbox is a toolkit used by the store employees to foster engagement with shoppers and children. It contains basic LEGO bricks and elements that are built to create a ‘real’ maze, elements to play ‘topple tower’ and allow children to build anything they imagine with the help of customizable ‘story starter’.
Brief - Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.
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Credit- Junho Lee